Chic la Vie sits on top of one of the fastest-growing categories in consumer health — non-invasive aesthetics — in one of its most competitive metros. The opportunity isn't in question. Becoming the obvious, top-of-mind choice in Summerlin and greater Las Vegas is.
Every one of those numbers is a tailwind. But the market's growth is exactly what pulls in well-funded competitors — national chains, influencer-injectors, and surgeon-led destinations all spending hard for the same affluent Summerlin patient. In that environment, a great practice with a quiet digital footprint doesn't lose on quality. It loses on visibility — and visibility is a system, not a stroke of luck.
Under the medical direction of Dr. Lane Smith, MD — a board-certified plastic surgeon holding four separate board certifications — Chic la Vie offers a premium, well-built service stack and runs on modern booking infrastructure. The clinical substance is real. What hasn't been built is the demand, brand, and conversion layer that turns that substance into bookings. That layer is precisely what a Media Director owns.
Physician-led credibility, a full premium menu, and recurring-revenue rails already wired and waiting to be used.
This is the best kind of problem to have. You don't need to become a better practice — you need the market to see the practice you already are.
Independent social research (real-time pull) makes the gap concrete. Against the players competing for the same Summerlin patient, Chic la Vie is being out-shouted by 3–80×, despite an equal or stronger real-world reputation.
| Practice | Instagram following |
|---|---|
| LaserAway (national chain, LV locations) | ~597K |
| Beverly Hills Rejuvenation Center (network / Summerlin) | ~55K / ~19K |
| Center for Aesthetic Medicine — Heather Rohrer | ~23K |
| Chic la Vie | ~7.9K |
Two things stand out. First, the leaders win on consistent, video-led education — not better medicine. Second, Chic la Vie's single biggest untapped asset is the one none of the chains have: a board-certified plastic surgeon as medical director. Pointed at the right content engine, that's a trust advantage the influencer-injectors and national chains structurally cannot match.
A CreatAIv Media Director is an outsourced executive function — embedded with your leadership, owning everything between the practice and the patient. It is not an agency on retainer or a single specialist with a senior title. It operates as six interlocking pillars, each making the others cheaper, faster, and stronger.
Own the position no rival can copy: a medically-backed luxury med spa in Summerlin. Make Dr. Smith's credibility a visual trust asset, not buried SEO text.
A consistent, physician-narrated video cadence — Reels, Shorts, before/afters, treatment education, "Meet the Surgeon" — that compounds authority between visits.
Replace the 2019 site with a real conversion property: treatment landing pages, SEO/AEO for "med spa Summerlin" and "Botox Las Vegas," reviews wired in, clean analytics.
High-intent paid search and social into single-promise landing pages, continuously optimized. Notice You Marketing joins as strategic paid-media partner.
Market the memberships and packages already live on Mangomint; build the offer structure, CRM nurture, recovery-care funnel, and consultation flow that turn interest into booked revenue.
AI-powered competitor and reputation monitoring, review-velocity tracking, and opportunity surfacing. The pillar no traditional agency can match — and the reason this model is affordable.
A note on the surgical relationship. Smith Plastic Surgery sits upstream as a natural patient feeder — post-procedure patients are ideal candidates for scar treatment, skin tightening, and maintenance injectables. Today there's no digital handoff. A recovery-care funnel on Chic la Vie's side captures that value without any new clinical work — pure upside the med spa already has access to.
Patients don't buy "AI" and they don't buy "marketing." They buy confidence — that they'll look refreshed, natural, and safe, in expert hands. So the go-to-market always leads with the outcome and the people delivering it. The intelligence layer that makes it efficient runs quietly under the hood; what the patient meets is a trusted, physician-led team.
For Chic la Vie specifically, the sharpest wedge is medical credibility made visible — the surgeon, the safety, the natural result — set against a market full of chains and solo injectors who can't claim it.
"The medically-backed luxury med spa in Summerlin — the credibility of a board-certified plastic surgeon, the warmth of a boutique aesthetic team."
This lets Chic la Vie compete against national chains on local trust and medical oversight, and against boutiques on longevity and credibility — without ever competing on price.
Every CreatAIv engagement names a short list of low-hanging fruit: simple for us to execute, disproportionate in impact. For Chic la Vie, three — and we've priced each at what it would normally cost to commission on the open market, so the value math is transparent.
Replace the 2019 site with a premium, mobile-first conversion property: treatment landing pages, visible provider & surgeon credibility, before/afters, reviews wired in, and direct booking paths into Mangomint.
Market value: ~$12,000Turn a 4.8-star reputation into a growth channel: automated review requests, Google Business Profile optimization, AEO/schema, and current-year social proof to retire the stale 2021 badge and rank for "med spa Summerlin" / "Botox Las Vegas."
Market value: ~$7,500Market the memberships & packages already live on Mangomint, add a clear member-tier comparison and annual-prepay upsell, and stand up email/SMS reactivation plus a post-op recovery-care funnel as the membership on-ramp.
Market value: ~$5,500These three are the fast, outsized wins. But the research is blunt about the core gap — and closing it takes more than assets. It takes production.
The clearest finding in the research is that Chic la Vie's clinical reputation and its content output have drifted far apart. Competitors aren't winning on better medicine; they're winning on consistent, video-led presence. So the foundation doesn't just build the system — it runs the content, social, and paid engine from week one, with our team producing on-site.
Physician-narrated video, Reels & Shorts, before/afters, treatment education, and a "Meet the Surgeon" series. We come in to shoot and edit a steady weekly cadence — the thing the practice has never had.
Market value: ~$3,000 / moA real posting cadence (3–5×/week) across Instagram and Facebook, the dormant X account reactivated, community management, and review/UGC amplification — turning a quiet feed into an authority channel.
Market value: ~$2,000 / moHigh-intent Google & Meta campaigns into single-promise landing pages, with continuous CRO and tracking. Management runs alongside a client-funded ad budget paid directly to the platforms.
Mgmt ~$1,500 / mo + ad spendAfter the first 90 days, you choose how production continues — we keep producing at full cadence, or we train your team to sustain it with our systems and oversight. Either way, the engine keeps running.
We anchor the price to the value delivered. Every line below is valued at 2026 market rate for comparable commissioned work; the foundation fee lands well under the total because the intelligence layer and AI-assisted production compress what it costs to produce.
| 90-day foundation — what's delivered | Market value |
|---|---|
| Build · Conversion website rebuild | ~$12,000 |
| Build · Reputation + Local SEO / AEO / GBP engine | ~$7,500 |
| Build · Recurring-revenue activation (memberships + recovery funnel) | ~$5,500 |
| Build · Paid-campaign + landing-page setup & social engine | ~$5,000 |
| Run · Weekly content production (×3 mo) | ~$9,000 |
| Run · Social media management (×3 mo) | ~$6,000 |
| Run · Paid media management (×3 mo) | ~$4,500 |
| Total market value delivered in 90 days | ~$49,500 |
Your investment for that 90-day foundation:
One-time engagement fee to launch the build and put the intelligence layer to work on day one.
Carries weekly content production, social management, and paid-media management across the 90 days.
For roughly $49,500 of market-rate work — about 54% below commissioning it piecemeal.
This is real, additional money — and it isn't optional. A strong platform (SEO, AEO, content, social) raises the ceiling, but organic reach only grows so far. Paid media is the lever that turns the system into booked appointments on demand. You don't grow a practice in a market this competitive without buying the ads.
We don't mark it up — not by a dollar. The budget is paid directly to Google and Meta; managing it is already covered by the fee above. Every dollar buys ads, never our margin — and as the campaigns prove their return, the budget scales with the results.
At Day 90, the system is built and running, and you decide where it goes. No long contract, no lock-in:
The engine keeps running at full cadence across all six pillars, with quarterly strategy reviews.
A lighter scope that keeps the website, reputation engine, and memberships live and measured.
The website, the reputation engine, the content library, the membership system — all yours. No clawback.
$75K–$120K a year is $6,250–$10,000 a month. Priced à la carte from separate vendors, the same scope runs higher: content production (~$3K) + social management (~$2K) + paid management (~$1.5–3K) + SEO/AEO (~$1.5–3K) + the intelligence layer — comfortably $9–12K a month, before anyone coordinates them. A single in-house marketing hire costs about the same as the low end of this range and can't shoot video, run paid media, manage SEO, and set strategy at once. The retainer buys an embedded team for roughly the price of one salary — and it only continues because the 90 days already proved it.
Engagement fee and first month are due at signing. Market-value figures reflect 2026 published rates for comparable commissioned work and are provided to frame value, not as itemized charges. Retainer ranges are tier-scoped and finalized together.
The same framework behind every CreatAIv engagement, scoped to the 90-day foundation.
Brand and competitor audit, audience and offer definition, website and reputation teardown, analytics wiring, and the first deep pass of the intelligence layer. The reputation engine switches on, and the first content shoot and social cadence begin — production starts in week one, not month three.
The new conversion website, provider-led content in full weekly production, social build-out across every platform, paid campaigns live into single-promise landing pages, membership marketing and the recovery-care funnel, plus CRM and nurture. The blueprint becomes a working, producing system — not a document.
The system runs and bookings flow into a measured pipeline; every channel ties back to consultations. At Day 90 you choose your path — continue at full cadence, train your team to sustain it, or hold steady — and if you continue, the engine compounds month over month.
A single hour with the CreatAIv principals and Chic la Vie leadership. We walk this blueprint, confirm the foundation scope, and lock the 90-day start. You leave with a defined engagement — your first deliverable, not a sales pitch.
Book the working session